USA TODAY (www.usatoday.com) is a multi-platform news and information media company. Through its newspaper, website and mobile platforms, USA TODAY connects readers and engages the national conversation. USA TODAY, the nation’s number one newspaper in print circulation with an average of more than 1.8 million daily, and USATODAY.com, an award-winning newspaper website launched in 1995, reach a combined 5.9 million readers daily. USA TODAY is a leader in mobile applications with more than five million downloads on mobile devices.
Key mobile advertising trends to anticipate in 2016 include increased transparency, stronger regulation, marketing automation, better lead quality, and more data points.