RetailMeNot (www.retailmenot.com) is a leading digital savings destination connecting consumers with retailers, restaurants and brands, both online and in-store. The company enables consumers across the globe to find hundreds of thousands of digital offers and discounted gift cards to save money while they shop or dine out. During the 12 months ended December 31, 2015, RetailMeNot, Inc. experienced over 718 million visits to its websites. It also averaged 23.2 million mobile unique visitors per month during the three months ended December 31, 2015. RetailMeNot, Inc. estimates that approximately $4.8 billion in retailer sales were attributable to consumer transactions from paid digital offers in its marketplace in 2015, more than $600 million of which were attributable to its in-store solution.
Native advertising is a trend on the rise. The impact includes wider adoption with varying forms from programmatic to in-feed or sponsored; social influencers are already holding public sway and will become more sophisticated; ad blocking is being engaged on 25% of all devices, surging to 80% by the end of 2017.