We are the Good Hands: We help people realize their hopes and dreams through products and services designed to protect them from life’s uncertainties and to prepare them for the future. The Allstate Corporation (www.allstate.com) is the largest publicly held personal lines property and casualty insurer in America. Allstate offers car insurance, home, property, condo and renters insurance, plus insurance for recreational vehicles like motorcycles, boats and more.
Re-engagement campaigns are of vital importance in the year ahead. In parallel, hyper targeting and audience measurement will be a must for networks. The quality of traffic will continue to be heavily scrutinized, with deeper metrics being required. Optimization at the network level needs to progress in order to keep up with the expectation of advertisers.